Tom Zotos is a noted pioneer in the Interpretive Licensed Art movement. He initiated the" Art of Walt Disney" program in 1986 and by 1990 had some twenty contracts with the biggest studios in Hollywood.
Zotos continued in the licensing field to generate tens of millions of dollars in licensed goods for Warner Bros, Lucasfilm and DC Comics, and worked directly with Tim Burton, Joel Schumacher and Bob Kane.
Today, Zotos has applied his savvy marketing and art direction skills to "Social Innovation" or as he calls it "The Art of Social Innovation".
These recently coined-terms broadly cover the concept of new ways to give back and improve society by the use of Branded art products with collaboration between companies.
Watch the video below to see how society will benefit from buying a Jimi Hendrix "T-shirt" at a Hard Rock casino, hotel or restaurant !